Peer 2 Peer Learning: Measuring Progress and the Practical Use of AI in Tourism

Date: 19. 06. 2025 at 09:00

We invite you to a two-day online workshop Peer 2 Peer Learning: Measuring Progress and Practical Use of AI in Tourism, which will take place on June 18 and 19, 2025, from 9:00 AM to 12:00 PM each day. The workshop aims to foster concrete solutions for a sustainable and digital transition in tourism, with a focus on measuring progress, advisory support, and the practical use of artificial intelligence in everyday tourism-related tasks.

Sustainable and digital transitions are becoming key drivers of modern tourism development, especially in sensitive rural environments, where balancing development and spatial preservation is particularly important.
With this workshop, we aim to encourage knowledge exchange, present good practices, and highlight concrete challenges and opportunities for micro-providers and other stakeholders in sustainable tourism.

The workshop is based on the latest research findings on successful sustainable transitions and on the hands-on experience of speakers from research and development projects supporting sustainable and green growth.
The good practices showcased come from current projects in the COSME, Interreg, and Horizon 2020 programmes.

Programme

Wednesday, 18 June 2025 – Measuring Progress and Supporting the Transition

9:00 – 9:10 | Introduction to Part 2 of the Workshop and Recap of Part 1
Dr. Emil Juvan & Mag. Miha Bratec
A brief summary of key findings from the first workshop and an overview of the continuation. Presentation of the international Low Harm Hedonism Initiative and its practical outcomes.

9:10 – 9:50 | How Can We Ensure Sustainability When Organizing Events?
Dr. Miha Lesjak, Faculty of Tourism Studies – Turistica
Experiences and good practices in implementing sustainability at international sports and tourism events.

9:50 – 10:30 | Consulting Support for the Sustainable and Digital Transition
Martina Drakulič, TÜV AUSTRIA SERVIS d.o.o.
Opportunities for SMEs to receive consulting support in developing sustainable and digital models. The role of certification and strategic advisory.

10:30 – 10:45 | Break

10:45 – 11:45 | Discussion and Case Studies
Moderated open discussion with participants
Connecting the presented topics with participants’ real-life challenges. Joint identification of opportunities for improvement.

11:45 – 12:00 | Closing of Day One
Mag. Tadej Rogelja
Summary of key points and directions for the second day of the workshop.

Thursday, 19 June 2025 – Artificial Intelligence in Practice: Tools and Use Cases

9:00 – 9:10 | Introduction to Day 2
Dr. Emil Juvan
Outline of the interactive part and a short reflection on the first day.

9:10 – 10:50 | Practical Demonstration: Using AI Tools in Everyday Tourism Work (Interactive Workshop)
Jaka Godejša, ASEF Fellow
Mag. Tadej Rogelja, Faculty of Tourism Studies – Turistica
Hands-on presentation of practical AI tools (e.g. ChatGPT, content design tools, automated responses, data analysis), involving participants in real-time use.

10:50 – 11:00 | Break

11:00 – 11:45 | Individual Work and Experience Sharing
Participants test the tools on real-world cases from their own environments. On-the-spot advice and discussion opportunities provided.

11:45 – 12:00 | Wrap-up and Q&A
Jaka Godejša
Closing remarks, open questions, and encouragement to apply the acquired knowledge in practice.

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Join us on 19 June 2025 at 9:00 AM via Zoom:
https://us06web.zoom.us/j/83322636390

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