ScaleUPgrade conference: Innovation unlocked!

ScaleUPgrade conference: Innovation unlocked!

Date: 23. 05. 2023 at 09:00

You are invited to the ScaleUPgrade conference, which for the fourth time in a row brings technological innovations and global current topics faced by technological, international, fast-growing scaleup companies.

We will present key innovations and changes in today's world through the challenges and concrete solutions of scale-up companies.

The central topic that characterized last year was AI or artificial intelligence. While it opens up many opportunities to improve our lives, it also brings some uncertainty and fear of change. We will present where it is useful, what it enables, why it is necessary to start using it as soon as possible.

We will also touch on many topics that are important for success in the saturated global world of technology. From how to attract talent to us, how to get large development funds, how to enter neighboring markets more easily, to the latest marketing trends.

Who is it for?

The ScaleUPgrade conference is basically intended for Slovenian scale-up companies that are successful, internationally competitive and penetrating, quickly hire and develop new competences and create new technologies and products.

The event is of course also open and interesting for start-ups on their way to the scaleup phase, as well as for corporations and support environments for entrepreneurship that want to learn about practical examples and challenges of work in the future.

* Scaleup companies are those that have 10 or more employees, at least one million euros in annual turnover and are in a phase of rapid international growth and expansion.


09:00 - 9:15 - Opening greeting

Rok Huber, Head of the Sector for Special Development Incentives, Slovenian Enterprise Fund

9:15 - 10:30 - How AI will Change the Future

Panel content:

How artificial intelligence will develop in the future, including the use of advanced technologies, their impact on the operation and business of companies,
the use of data, including the challenges and opportunities of using big data, data analytics, data privacy and regulation.
How to start with the introduction or the planned use of artificial intelligence in companies and to what extent artificial intelligence will be able to replace employees in companies
how artificial intelligence will affect our society, education, culture and values

  • Matej Guid, Instatext
  • Nina Rismal -
  • David Kvaternik – Tech Factory (3DAi avatar)
  • Martin Pečar -

The panel is led by: Aleš Pevc, Technology Park Ljubljana

10:30 - 11:30 Entering foreign markets through a supportive environment in neighboring countries

Content of the panel: Supportive environment with neighbors - the easiest way to enter a foreign market.


  • Hungary: Robert HEFFNER/Hipa
  • Croatia: Frane Šesnić / Zicer (tbc)
  • Austria: Michael Kerschbaumer / SFG
  • Italy: Lydia Alessio-Verni/Agenzia Lavoro Sviluppo&Impresa

The panel is led by: Milan Lazarević, Technology Park Ljubljana

*the conversation will be held in English.

11:30 - 12:30 - An effective strategy for applying to technology tenders
Panel content:

The different types of technology tenders and how they differ by technology area, target audience and other factors.
How companies can prepare to apply for technology tenders and increase their chances of success. What are the expectations and requirements that tenderers place on companies applying for technology tenders.
What are the advantages and challenges of collaborating with other companies, universities or other institutions when applying for technology tenders.


  • Tomaž Bizjak, ReCatalyst (tbc)
  • M.Sc. Jure Vindišar, NIB
  • Kristina Kočet Hudrap, Tiko pro

The panel is led by: Gašper Juvančič, Technology Park Ljubljana

12:30 - 13:00 - Break

13:00 - 14:00 Attracting talent from abroad for the country's technological competitiveness

Content of the panel: The aim of the panel is to discuss how Slovenia can become a successful and competitive country that attracts foreigners for job creation, development and growth, while at the same time preserving its identity, culture and tradition and respecting diversity and equality.


  • Urška Jarc, HRM, Cosylab
    Tomaž Švajger, Commercial Director, Heads Adriatic
  • Živa Praprotnik, HR for Slovenia, United Cloud

The panel is led by: Katja Čenčur, Technology Park Ljubljana

14:00 - 15:15 Better tomorrow - insights into Better UK story

Content of the panel: Digital transformation of LondonOne through three aspects, business (procedure, investment, ...), technological (establishment of a branch, connecting with local companies, employee education) and next steps (can it be copied to another country, maybe even England? ...)

  • Anže Droljc, Director of Business Development

The conversation is led by: Rebeka Žerovnik, Technology Park Ljubljana


15:15 - 16:15 Life after Chat GPT: Future marketing trends

Content of the panel: The objective of the panel is to present the recent marketing changes and upcoming trends. We will discuss how digital marketing will evolve in the future, including the use of advanced technologies such as artificial intelligence, machine learning, virtual and augmented reality and their impact on marketing strategies.


  • Andraž Štalec, Red Orbit
  • Peter Vidmar, Agency 101

The panel is led by: Elvisa Basailović, Technology Park Ljubljana


16:15 - 17:15 Deep challenges of deep tech companies

Vsebina panela:


  • Gorazd Lampič, Elaphe
  • Jure Pompe, Xlab
  • Rok Bernard, Sensum

The panel is led by: dr. Jernej Pintar,  Tehnološki park Ljubljana