Second Policy dialogue meeting in Brno

08. 10. 2019

Second Policy dialogue meeting in Brno

Project partners, representatives from Joint Secretariat of the Interreg Central Europe and policy makers from different countries met in Brno on 1st October 2019 at the 2nd dialogue meeting.

After the welcome speeches, our project coordinator Francesca Pozar made the introduction to the Policy Dialogue objectives and participants. Dariusz Trzmielak from Managment Faculty University of Lodz, presented the Policy Recommendation Paper Draft.

Discussions gave us a bigger picture, that companies do not know what is servitization – the word is scaring them. We should explain to SMEs the main possibilities, servitization is bringing to them and our task is to support servitization in different ways: training the stuff and prepare human resources in the support institutions.

Our focus should be on the particular tools which can support implementing changes. »We discussed about the tools, because we are moving from the cultural brands  to cultural instruments somehow. All of us experienced how culture is not beneficial to a company. Money is MOTIVATION, that´s why grants are bit more important for us,« concluded Francesca Pozar.

The servitization and development of service innovation are determined by knowledge, new technologies and new product diffusion, intensity of competition, new regulation on environmental protection, the labour force in production companies, the increase of product and services complementation, internationalization of markets and demand and the increase of individual needs.

The most important challenge is that WE HAVE TO KEEP THE QUALITY in the next steps!

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